Watching so much of my home county burn down over the past couple days, it is a wonder how much new media types have greatly increased the speed with which great amounts of data get sent to people in need. Take the fire in San Diego right now. There is a Google map regularly updated by KPBS which contains a wealth of data overlaid upon the existing map sets. This is rich data. This is augmented reality in its most meaningful demonstration yet. Phone tree blasts are being carried out via reverse 911. 500,000 people evacuated with ease, eased by the wealth of data available to both evacuator and evacuee.

Pretty damn impressive.